Rochester Auto Repair

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Message From the Owner: Why we are changing our name


South Street Auto Care, formerly North Hill Marathon, is a family owned and operated shop serving the Rochester community for over 40 years. Since 1973, we've always strived to put the customer first - providing world-class service with unmatched quality at an affordable price. We are a full service auto shop, providing the best in vehicle maintenance, repairs, and tire sales. We make sure to offer quick and accurate estimates and affordable services with the utmost courtesy and care. We truly believe that you’ll experience “Peace of Mind Service” at South Street.

Some of our capabilities include brakes and batteries, BG fuel injection service, power window and lock repair, radiator, engine and transmission repair and replacement, exhaust repair and oil change services. Stop in today and see what our attentive technicians can do for you. We look forward to seeing you!


In the spring of 2015, North Hill Marathon became South Street Auto Care.

Something had become very clear to Robert and I over the last 16 months – there is certainly confusion in the Rochester community around the auto repair name North Hill. It’s true that for years the name North Hill has been synonymous with auto repair in Rochester. The problem is that the name has been shared by two competing businesses at the same time, thus confusing many around Rochester. Over the last 16 months, our North Hill has gone through some major positive changes. We’ve been able to bring on 3 additional ASE master level techs, purchase new diagnostic equipment to meet the requirements of todays advanced vehicle repairs, and improve our customer service in new and practical ways. We have even more improvements planned, including a 700 sq/ft addition to enhance our customer waiting area.

Then there’s the big one.

After much consideration, we’ve decided to modify our company’s name to remedy any ongoing confusion. The solution is simple: North Hill will now be called South Street! We believe this is the fairest thing to do for our local competitor and our loyal customer base. We also believe that most of our customers know our repair facility is located on South Street in downtown Rochester, really making the transition an easy one to remember. From this point forward, please let your family and friends know we will now be known as South Street Auto Care.

Thank you so much for your understanding, patience and continued relationship as we transition through the name change. We’re both excited and committed to offer the same great service you’ve come to know and expect from us. The Rochester community’s 43 years of support and patronage is much appreciated as we strive to uphold the legacy Robert has built.


Robert Einheuser and Kirk Richardson - South Street Auto Care

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